EXCELLENCE AND QUALITY,
WITH RESPECT FOR EACH VINTAGE
WHO WE ARE
VerSer is the result of a family history and a deep connection with the hills of Serrapetrona.
The project's roots lie in the stories and early experiments in the cellar with Grandpa Peppe, but it was with his grandson Matteo—a winemaker and oenologist—that the dream took shape. Although far from the Marche region during his childhood, Matteo spent long periods there, absorbing the stories, aromas, and traditions that fueled his passion for vines and wine.
He was the first to study in depth the characteristics of Vernaccia nera and the winemaking techniques best suited to enhancing its potential. Matteo completed a long course of studies in viticulture and oenology in Milan, Asti, and Bordeaux. Today, he has chosen to transform his experience into a concrete project, bringing his skills and vision back to this region.
The name VerSer comes from the union of “Ver” from Vernaccia and “Ser” from Serrapetrona, but it is also a reference to the French verb "verser" which means to pour.
Our philosophy is based on respect for nature and a focus on the quality of the final product: we adopt a minimal-intervention approach, working in the vineyard and cellar only when necessary, and allowing the grapes to freely express the characteristics of the grape variety, the terroir, and the vintage. We vinify pure Vernaccia nera and Pecorino, accompanying the grapes with targeted interventions to enhance their natural characteristics, without ever distorting them, to obtain wines that faithfully reflect the terroir and the grape variety.
For this distinctive approach, which combines winemaking research, innovation, and the enhancement of native grape varieties, the company was included among Forbes’ 100 Italian Excellences 2025 in the Food & Beverage section.
This is VerSer: wines born from care, knowledge, and winemaking expertise, capable of moving people and elegantly enhancing the characteristics of the Serrapetrona area.
OUR PHILOSOPHY
Low-impact
viticulture
We manage our vineyards with a low-impact approach: the use of pesticides and fertilizers is limited to what is strictly necessary, thanks to constant monitoring of agro-environmental conditions. We maintain grass cover and wildflowers to support bees, and we regularly analyze pollen quality as an indicator of ecosystem health.
Pure varietal expression and respect for the vintage
In the cellar, we work with precision and respect, calibrating every winemaking decision to support the vintage without making the wines uniform. We use only Vernaccia nera and Pecorino, without blending them with other varieties, thus enhancing their characteristics. Our clay soil contributes to the development of complexity and aromatic nuances, which intertwine with the natural variations of each vintage in aromas, flavours, and structure. This approach makes each vintage unique and enhances the pleasure of vertical tastings and wine comparisons.
Minimal sulphite
use
We keep sulfites to a minimum, using natural antioxidants during winemaking and protecting our wines with argon during aging. This pure, safe, food-grade gas allows us to preserve their quality and fragrance at their best, without resorting to high doses of sulfites. Only at bottling do we add a small amount of sulfites, which is essential to ensure freshness, stability, and perfect preservation even after opening.
Innovative winemaking
techniques
Our winery is designed to be managed by a single person, combining modern winemaking protocols with advanced technology. Equipment such as a flotation unit, peristaltic pumps, and argon protection systems allows us to carefully control every stage of winemaking, preserving the quality, freshness, and unique characteristics of each wine.
WINES
Serrosé
Marche rosé wine IGT – 100% Vernaccia nera
Serrosé is the first rosé made entirely from Vernaccia nera grapes. Bright pink in color with orange highlights, it combines the typical character of Vernaccia nera with the fresh, light, expressive style of a rosé. The result is a surprisingly long-lived and versatile wine, capable of expressing both the varietal’s identity and the pleasure of immediate drinking.
Available vintages: 2020, 2021, 2022, and 2024
Serrosè 2020 won the 4 Star Corona award from the Vini Buoni d'Italia guide in 2022.
Serrosè 2021 and Serrosè 2022 won the Berebene guide's Quality/Price award in the 2024 and 2025 editions.
Clemè
Serrapetrona DOC – 100% Vernaccia nera
Clemè is a red wine made from Vernaccia nera grapes, vinified exclusively in stainless steel. With its deep red color and purple highlights, it has a youthful and versatile soul. It can be enjoyed chilled, for a lively and immediate drinking experience, or at room temperature, where it expresses the authentic character of a classic red.
Available vintages: 2023
The name pays tribute to the patron saint of Serrapetrona and to our dear uncle, Clemente Nardi, a key figure in the history and growth of our company.
Clemè 2022 won the Quality Price award in the Berebene 2025 guide
Clemè 2022 awarded as TOP WINE (wines with an excellent organoleptic profile) and SLOW WINE (top wines good, clean and fair) in the Slow Wine Guide 2024
Clemè
Campo Nord
Serrapetrona DOC – 100% Vernaccia nera
Clemè Campo Nord is a special selection of Clemè, made from grapes grown in a north-facing clay vineyard. It retains the intense character of a red Vernaccia nera, combined with the unique and powerful sensory characteristics of a true cru: freshness, depth, and distinct elegance. With its deep red color and purple highlights, it expresses notes of violet, small red fruits, and spices. On the palate, it is harmonious, persistent, and structured, with fine tannins and a strong personality.
Available vintages: 2023
Available sizes: 0.75 l and 1.5 l (magnum)
Oh Pè
Marche white wine IGT – 100% Pecorino
Oh Pè is a wine made from Pecorino grapes harvested at perfect ripeness in the north-facing vineyard, preserving their freshness and aromas. This grape variety, historically cultivated in the Macerata hills along the sheep transhumance routes, finds a new expression here. The result is an elegant white wine, with floral notes, hints of tropical fruit, and delicate nuances of aromatic her
Available vintages: 2020, 2021, 2022, and 2024
This wine is dedicated to our grandfather, Giuseppe Scagnetti, affectionately known to everyone as “Oh Pè.” His passion, wisdom, and love for the Serrapetrona hills have inspired every step of the VerSer project.
Oh Pè 2021 won the 4 Star Corona award from the Vini Buoni d'Italia guide in 2023
Oh Pè 2020 and Oh Pè 2021 won the silver medal at the Mundus Vini competition in the 2021 and 2022 editions
Reból
Marche sparkling rosé IGT – 100% Vernaccia nera
Reból Rosé is a sparkling rosé made from Vernaccia nera grapes and fermented in the bottle, a technique inspired by the ancient tradition of historic Vernaccia di Serrapetrona, produced until the mid-20th century. It combines the characteristic notes of our Serrosé with the liveliness and lightness of bubbles, creating a wine with a fresh, authentic, and convivial character.
Available vintages: 2022 and 2024
Reból
Marche sparkling white IGT – 100% Pecorino
Reból Bianco is a sparkling wine made from Pecorino grapes and obtained through a second fermentation in the bottle, using the classic method without disgorgement. It combines the aromatic character of Pecorino with the freshness and liveliness of bubbles. It draws on the region’s ancient sparkling winemaking tradition, reinterpreting it with a modern twist to create a fragrant, elegant, and convivial wine.
Available vintages: 2024
Vespero
Marche red passito IGT – 100% Vernaccia nera
Vespero is a passito made exclusively from Vernaccia nera grapes. The grapes are harvested between September and October in small crates and left to dry naturally for over six months. During this long period, no forced drying or anti-botrytis treatments are used: the bunches are exposed daily to the sun and wind on the winery terrace, encouraging a slow and natural drying process.
The result is a rare and concentrated wine: from 100 kg of fresh grapes, we obtain approximately 11 liters of wine.
Available vintages: 2024
Vespero 2024 won the gold medal at the Mundus Vini 2026 competition
RESERVE WINES
Clemè
Serrapetrona DOC – 100% Vernaccia nera
After three years of bottle aging at a controlled temperature, Clemè 2022 perfectly expresses the most authentic characteristics of Vernaccia nera. Time enhances its distinctive spicy notes, which emerge with elegance and complexity. An innovative nitrogen-filled corking system has preserved its primary and tertiary aromas, protecting the wine from oxidation and ensuring a harmonious evolution over time.
Available vintage: 2022
Dumì
Marche White IGT – 100% Pecorino
Made from three separate fermentations of Pecorino grapes — an acidic base, grapes at full technological ripeness, and grapes overripe on the vine — Dumì 2022 expresses balance, depth, and aromatic complexity. Subsequent aging in untoasted American oak enriches its structure without altering its varietal identity, while three years of bottle aging complete its evolution, lending it harmony and elegance.
Available vintage: 2022
CELLAR
Our winery is a newly designed facility that combines functionality and aesthetics, blending seamlessly into the hilly landscape of Carpignano. On the lower level, the winemaking area houses 18 stainless steel tanks of varying capacities, allowing for flexible winemaking choices and thorough sanitation, essential for producing quality wines. The grapes are processed with machinery designed to minimize stress, while noble gases such as nitrogen and argon preserve the aromatic freshness of the white and rosé wines.
Constant temperature control, provided by the refrigeration unit, ensures precision and care throughout every stage of the process. Upstairs is the drying room, dedicated to Vernaccia nera: a space that takes advantage of the valley’s natural air currents and the panoramic terrace for sun-drying, enhancing the wines’ complexity and intensity. A small in-house laboratory completes the facility, allowing for rigorous monitoring of every step, from grape to bottle.
VINEYARDS
Our vineyards are located in the Macerata hills, in Carpignano, in the municipality of San Severino Marche, at the heart of an area suited to producing fine wines, between 320 and 370 metres above sea level.
On approximately three hectares, we grow only Vernaccia nera and Pecorino, the result of targeted studies on the interaction between grape variety and terroir. Every phase, from design to daily care, is directly supervised by us, with systems designed for modern, sustainable agriculture.
Campo Nord, with 3,300 Vernaccia nera vines, was chosen to preserve freshness and acidity, producing elegant and harmonious wines. The lower part of Campo Nord hosts 2,000 Pecorino vines, exposed to wide temperature variations and clayey soils that enhance the grape’s rich aromas.
Campo Sud is the largest, with 6,000 Vernaccia nera vines, and is exposed to the sun from dawn to dusk: from here come rich, intense musts, ideal for structured reds and passito wines with great character.
WINE EXPERIENCES
A. Tasting on the terrace
An introductory tour to discover the history of the winery, the region, and the style of its wines.
Includes a visit to the production facilities and a guided tasting of 3 selected wines, accompanied by a small selection of baked goods made with local grains.
Duration: approximately 1 hour
Price: €20 per person
Available by reservation, Monday to Saturday: 10:00 a.m.–1:00 p.m. and 4:00 p.m.–7:00 p.m.
Available languages: Italian and English
B. Full winery tour and tasting
A comprehensive tour to delve deeper into the history of the winery, its vineyards, and their connection to the local area. It includes a tour of the production facilities, a walk through the vine rows, and a guided tasting of five select wines, paired with local flavors.
Duration: approximately 2 hours
Starting from 2 people
Price: €40 per person
Available by reservation, Monday to Saturday: 10:00 a.m.–1:00 p.m. and 4:00 p.m.–7:00 p.m.
Available languages: Italian and English
C. A journey into Vernaccia nera
An exclusive experience to discover Vernaccia nera, its terroir, and the traditions that make it unique. Suitable for enthusiasts and small groups.
Includes:
- Visit to our cellar and walk through the vineyard rows
- Guided wine tasting
- An itinerary through the village of Serrapetrona to discover Vernaccia nera, its vineyards, and the area’s historic wineries
- Lunch at a local restaurant, featuring traditional Marche specialties paired with our wines
The entire experience will be accompanied and guided by Matteo, VerSer’s winemaker.
Duration: approximately 3 hours and 30 minutes (including lunch)
Starting from 4 people
Price: €80 per person
Available by reservation, Wednesday to Saturday, 10:00 a.m.–4:00 p.m. Please book at least three days in advance.
Available languages: Italian and English
Book your experience now
For information or reservations, please contact us by phone or email using the details in the Contact section. You can also message us directly on WhatsApp by clicking the icon below.
Call us
Have questions about our wines or would you like to arrange a winery tour? Call us: we’ll be happy to help.
+39 331 788 4283
+39 0733 155 0675
Send us an email
For inquiries, reservations, or business-related information, please contact us. We’ll get back to you as soon as possible.
